ELUX nicotine pouches
The pouch line from the UK vape brand behind ELUX Legend, with four flavours and a strength jump from 14mg straight to 50mg.

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Quick answer: ELUX pouches are the tobacco-free line from the UK disposable vape brand ELUX. We list four tins: Apple, Frosted Mint and Watermelon Ice at 14mg, and Sweet Melon at 50mg. All are extra strong, so they suit vapers switching across from high-strength liquid, not first-time pouch users.
Who makes ELUX
ELUX is a UK vape brand, best known for the ELUX Legend disposables you will have seen in corner shops. The pouch line borrows the vape range's flavour names and tin styling, but the product inside is a standard white nicotine pouch: nicotine, plant fibre, flavouring and a fleece pouch, with no tobacco leaf and nothing to inhale. The only thing it shares with the vape is the brand.
That matters because vape strengths and pouch strengths are not the same number. A 20mg/ml disposable and a 14mg pouch are measured in different ways and feel different in the body. Our guide to nicotine pouches vs vaping walks through the switch, and the nicotine pouch hub shows how ELUX sits among the other 40-plus brands.
ELUX lines and strengths
ELUX runs two strengths in the UK and they are a long way apart.
- 14mg. Apple, Frosted Mint and Watermelon Ice. This is the lower edge of the extra strong band, roughly level with Lagaa and NOR Mint, and a touch under Killa at 16.5mg.
- 50mg. Sweet Melon only. This is the top of the UK market, the same label strength as Pablo Exclusive, Garant and DOPE.
There is nothing in between and nothing below. The jump from 14mg to 50mg is more than three times the nicotine, so do not treat Sweet Melon as "the stronger one". It is a different category of pouch. Read our guide to 50mg nicotine pouches before you consider it.
ELUX tins we stock
| Product | Strength | Band | Price |
|---|---|---|---|
| ELUX Apple | 14mg | Extra strong | £4.29 |
| ELUX Frosted Mint | 14mg | Extra strong | £4.29 |
| ELUX Watermelon Ice | 14mg | Extra strong | £4.29 |
| ELUX Sweet Melon | 50mg | Extra strong | £4.29 |
All four were sold out at the time of writing. Vape-brand pouch lines tend to arrive in batches, so check the listing rather than assuming a tin is gone for good.
Who ELUX suits
ELUX makes most sense for one group: people who already vape ELUX or similar disposables at 20mg/ml and want the same fruit flavours in a pouch they can use at work, in the car or on a flight. The 14mg trio gives you that. Watermelon Ice and Apple are sweet with a cold finish, and Frosted Mint is the safe choice if you are not sure.
ELUX does not suit beginners. 14mg is above where we tell anyone to start, and there is no lower ELUX to step down to. It also does not suit people who want a subtle pouch for all-day use, because the flavours are loud by design.
Sweet Melon at 50mg is only for heavy, experienced users who already use 30mg-plus pouches without feeling sick. If that is not you, it is not a flavour choice, it is a mistake.
ELUX compared
| Brand | Strengths | Flavours | From |
|---|---|---|---|
| ELUX | 14mg, 50mg | Apple, melon, watermelon, mint | £4.29 |
| Lost Mary | 18mg | Three icy mints | £4.29 |
| IVG | 15mg, 20mg | Ice mint, spearmint | £4.29 |
ELUX vs Lost Mary. Both are UK vape brands with a pouch line. Lost Mary is mint only, all at 18mg, so it is slightly stronger and narrower. ELUX is the one to pick if you want fruit; Lost Mary if you want a cold mint with a bit more nicotine.
ELUX vs IVG. IVG runs Ice Mint at 15mg and Spearmint at 20mg, again mint only. IVG gives you two sensible strength steps; ELUX gives you flavour variety at one strength and then a huge jump. For a fruit pouch at a comparable strength, ELUX 14mg is the closer match to IVG 15mg than anything at 50mg.
Buying ELUX nicotine pouches in the UK
ELUX tins are listed at £4.29 each, the standard price for most pouch brands we carry. They are tobacco-free, legal for adults aged 18 and over, and sold from UK stock. Order before 8:30pm for same day dispatch, and delivery is free on baskets over £20, which is five tins.
If ELUX is out of stock, the nearest alternatives in the fruit flavour range at a similar strength are Killa Watermelon at 16.5mg and CUBA Watermelon at 16mg. Both are usually in stock.
Frequently asked questions
How strong are ELUX pouches?
Three of the four tins are 14mg per pouch and one, Sweet Melon, is 50mg. All are in the extra strong band, which starts at 12mg on our scale.
Can I switch from an ELUX vape to ELUX pouches at the same strength?
Not by matching the numbers. A vape is labelled in mg per ml of liquid and a pouch in mg per pouch, and the body absorbs them differently. Most vapers on 20mg/ml settle on a 6mg to 12mg pouch. Start at the 14mg ELUX only if you are a heavy vaper, and take it out early the first time.
Do ELUX pouches taste like the ELUX vapes?
The flavour names match and the profiles are close, sweet fruit with an ice finish. A pouch releases flavour over 30 minutes or so rather than in a single draw, so expect it to be less intense at any one moment and to fade towards the end.
Is 50mg ELUX Sweet Melon safe for a beginner?
No. 50mg is the strongest label strength sold in the UK and it can cause nausea, dizziness and a racing heart in anyone not used to it. Beginners should start at 6mg or lower.
Are ELUX pouches tobacco-free and legal in the UK?
Yes. ELUX pouches contain no tobacco leaf and are legal to buy and use in the UK for adults aged 18 and over. We verify age at checkout. Nicotine is addictive and these are for existing nicotine users only.