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Lost Mary nicotine pouches
Lost Mary's Airplane Mode pouches bring the vape brand's icy mints to a tin, all at one strength: 18mg. Here is who that works for.
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Quick answer: Lost Mary's pouch line is called Airplane Mode: three icy mint flavours (Max Polar Mint, Cool Storm and Freezing Ice), all at 18mg per pouch. That is extra strong on our scale, so it suits experienced users and heavy vapers switching over, not beginners. Two of the same flavours exist at 6mg under the sister brand ELF.
Who makes Lost Mary
Lost Mary is a vape brand that arrived in the UK alongside Elf Bar and became one of the best-known disposable names in the country. Airplane Mode is its nicotine pouch range. The name is a nod to the fact that you can use a pouch where you cannot vape, including on a plane.
Inside the tin is a normal white nicotine pouch: nicotine, plant fibre, flavouring and a fleece pouch, no tobacco leaf. There is no battery, no liquid and no vapour. It shares a flavour list with the vapes and nothing else, so if you are coming from the disposable, treat it as a new product. Our guide to nicotine pouches vs vaping explains what changes.
Lost Mary lines and strengths
There is one line and one strength in the UK: Airplane Mode at 18mg. The three flavours are all variations on cold mint.
- Max Polar Mint. The plainest of the three, a peppermint with a heavy menthol finish.
- Cool Storm. Mint with a sharper, slightly sweet edge, the same flavour name as the ELF 6mg tin.
- Freezing Ice. The coldest, menthol first and mint second.
18mg puts Lost Mary in the extra strong band, above Killa at 16.5mg and below the 20mg tins from IVG, 77 Ghost and KUMA. Because the whole range is one strength, there is no stepping within the brand. If 18mg is too much, the answer is a different tin, not a different flavour.
Lost Mary tins we stock
| Product | Strength | Band | Price |
|---|---|---|---|
| Lost Mary Airplane Mode Max Polar Mint | 18mg | Extra strong | £4.29 |
| Lost Mary Airplane Mode Cool Storm | 18mg | Extra strong | £4.29 |
| Lost Mary Airplane Mode Freezing Ice | 18mg | Extra strong | £4.29 |
All three were sold out when this page was written. Vape-brand pouches come in and out of stock in batches, so check the live listing.
Who Lost Mary suits
Lost Mary works for heavy vapers who are used to 20mg/ml disposables, want the same cold mint profile, and need something they can use at a desk, on a train or on a flight. If you already use pouches in the 16mg to 20mg range and like menthol, Airplane Mode will feel familiar.
It does not suit beginners or light users. 18mg is three times the strength we recommend as a first pouch, and a strong menthol pouch at that level will burn under the lip for the first few minutes. If you want the Lost Mary flavours without the hit, ELF pouches sell Cool Storm and Max Polar Mint at 6mg, which is where a new user should begin. Our guide on stepping down strength also applies in reverse if you later want to move up.
Lost Mary compared
| Brand | Strengths | Flavours | From |
|---|---|---|---|
| Lost Mary | 18mg | Three icy mints | £4.29 |
| ELF | 6mg (bundles at 12mg and 20mg) | Mint, grape, pineapple, berry | £4.29 |
| ELUX | 14mg, 50mg | Apple, melon, watermelon, mint | £4.29 |
Lost Mary vs ELF. Same stable, same flavour names, very different strengths. ELF's single tins are 6mg, a low-band pouch that a beginner can use. Lost Mary is the 18mg version for people who have outgrown that. If you are unsure, buy ELF first.
Lost Mary vs ELUX. Another UK vape brand with a pouch line. ELUX offers fruit flavours at 14mg, a touch lighter than Lost Mary, and then a 50mg melon that is in a different league. Pick ELUX for fruit, Lost Mary for mint, and ignore the 50mg unless you already use pouches at that level.
Buying Lost Mary nicotine pouches in the UK
Lost Mary tins are £4.29 each. They are tobacco-free, sold to adults aged 18 and over, and shipped from UK stock. Order by 8:30pm for same day dispatch, and delivery is free once your basket passes £20.
Because vape brands are heavily counterfeited, buy pouches from a specialist retailer rather than a marketplace listing, and check the tin matches the strength shown on the page. All our menthol and ice pouches are listed with the same strength bands, so you can compare Lost Mary against Killa, IVG or White Fox like for like.
Frequently asked questions
How strong are Lost Mary pouches?
All three Airplane Mode flavours are 18mg per pouch, which is extra strong on our scale (12mg and up). There is no lower Lost Mary strength in the UK.
What does Airplane Mode mean?
It is simply the name of the pouch line. The idea is that a pouch works in places a vape does not, including on a flight. Nicotine pouches are allowed in hand luggage, though some destination countries restrict nicotine products, so check before you travel.
Is there a weaker version of Lost Mary pouches?
Not under the Lost Mary name. The sister brand ELF sells Cool Storm and Max Polar Mint at 6mg, which is the same flavour at a third of the strength.
Do Lost Mary pouches taste like the vapes?
Close, but not identical. The flavour names and the icy mint character match. A pouch releases over 30 to 60 minutes rather than per puff, so the flavour is steadier and fades towards the end.
Are Lost Mary pouches legal in the UK?
Yes. They are tobacco-free nicotine pouches, legal to buy and use for adults aged 18 and over. We verify age at checkout. Nicotine is addictive and these are for existing nicotine users only.