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It's nicotine pouches
The six It's flavours we stock, the three strengths every one comes in, and how to pick the right one first time.
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Quick answer: It's is a tobacco-free pouch brand made in the EU by NRT Labs. We stock six flavours (Watermelon, Strawberry Kiwi, Mango, Blackcurrant, Ice Mint and Fresh Mint), each at 8.5mg, 12mg and 20mg per pouch, all at £4.49 for 20 slim pouches. The 8.5mg is a medium everyday strength; the 20mg is for experienced users only.
Of all the brands on our nicotine pouches hub, It's has one of the simplest ranges to read. Every flavour comes in the same three strengths, every strength is stated per pouch, and every tin costs the same. The only decision is flavour and dose.
Who makes It's
It's pouches are made in the EU by NRT Labs. Beyond that, the product information we hold does not say much about the company, so this page sticks to the pouch itself.
Each pouch is slim and all-white, weighs 0.75g and is tobacco-free, so it contains nicotine but no tobacco leaf and does not stain. There are 20 pouches to a can. The brand gives a release time of 30 to 60 minutes, which is at the longer end for a slim pouch. You do not have to keep it in for the full time; take it out whenever you have had enough.
The name takes a moment to get used to. When you see "It's Mango" on a tin, It's is the brand, not a sentence.
It's lines and strengths
One line, six flavours, three strengths each.
- Fruit: Watermelon, Mango, Blackcurrant and Strawberry Kiwi (sold as Strawberry Kiwi Fusion on some packaging). Blackcurrant is tangy rather than sweet. Strawberry Kiwi pairs a sweet strawberry with a sharper kiwi edge.
- Mint: Fresh Mint is a clean, everyday mint. Ice Mint adds a frosty menthol chill and is the coldest tin in the range.
The three strengths map onto our bands neatly:
- 8.5mg sits in the medium band, the level most regular users settle at.
- 12mg sits at the top of the strong band.
- 20mg is extra strong and, by the brand's own description, aimed at experienced, high tolerance users.
There is no It's tin below 8.5mg, so there is no beginner strength in the range.
It's tins we stock
| Product | Strength | Band | Price |
|---|---|---|---|
| It's Watermelon | 8.5mg, 12mg, 20mg | Medium | £4.49 |
| It's Mango | 8.5mg, 12mg, 20mg | Medium | £4.49 |
| It's Blackcurrant | 8.5mg, 12mg, 20mg | Medium | £4.49 |
| It's Strawberry Kiwi | 8.5mg, 12mg, 20mg | Medium | £4.49 |
| It's Fresh Mint | 8.5mg, 12mg, 20mg | Medium | £4.49 |
| It's Ice Mint | 8.5mg, 12mg, 20mg | Medium | £4.49 |
The band column shows where the 8.5mg option sits. The 12mg option is strong and the 20mg option is extra strong. All three cost £4.49, so the price gives you no hint about the dose; check the strength you have selected.
Who It's suits
Regular users who want a medium pouch, first. If you already use 6mg pouches and they have started to feel light, the 8.5mg It's tins are a sensible next step. They are a little stronger without being a jump.
Users who like to stay in one flavour, second. Because every flavour comes at 8.5mg, 12mg and 20mg, you can find the flavour you like and move up or down in strength without changing tin design or taste. That also works in reverse: if you are stepping down from 20mg, you can drop to 12mg and then 8.5mg in the same flavour.
Fruit fans who find most fruit pouches too weak, third. Many fruit tins on the market sit at 4mg to 6mg, while every It's fruit flavour starts at 8.5mg.
It's does not suit beginners. The lightest tin is 8.5mg, which is more than a first pouch should be. If you are new, start on a 4mg or 6mg tin from another brand and come to It's later. It also does not suit people who want a choice of formats; there is only the slim pouch. And the 20mg tins are for people who already use 20mg comfortably. Our guide on whether 20mg is a strong nicotine pouch sets out who that really is.
It's compared
ELF is the nearest comparison on structure. It is also sold at a low, a middle and a high strength (6mg, 12mg and 20mg). ELF starts lower, at 6mg, so it is the better choice for a first pouch, and its flavours lean towards vape-style ice blends. It's starts at 8.5mg, which suits someone who has already outgrown 6mg.
ZYN is the comparison for a regular user at a similar price. ZYN Slim tins come at 9mg, 11mg and 13.5mg for £4.49, so ZYN gives finer steps in the middle of the range while It's offers a bigger top end at 20mg. ZYN also has Mini Dry tins from 1.5mg if you want to come down.
Buying It's nicotine pouches in the UK
Every It's tin we stock is £4.49, at any strength. Order before 8:30pm for same day dispatch, and delivery is free on orders over £20.
Each flavour has one product page with three strengths, so make sure you have picked 8.5mg, 12mg or 20mg on purpose. You must be 18 or over to buy, and we verify age at checkout. Nicotine is addictive, and this is not medical advice. It's is for adults who already use nicotine and want a tobacco-free pouch.
Frequently asked questions
How strong are It's pouches?
Every flavour comes at 8.5mg, 12mg or 20mg per pouch. That is medium, strong and extra strong on our scale.
Who makes It's nicotine pouches?
It's pouches are made in the EU by NRT Labs. They are tobacco-free and all-white.
Is It's good for beginners?
Not really. The lightest strength is 8.5mg, which is above a sensible first pouch. Start at 4mg or 6mg with another brand, then move to It's 8.5mg once that feels light.
How many pouches are in an It's tin?
20 slim pouches, each weighing 0.75g.
Which It's flavour is the coldest?
Ice Mint, which adds a menthol chill to the mint. Fresh Mint is the softer mint option, and the fruit flavours have no added ice.