Brand
77 nicotine pouches
77 is a Danish brand with a mild entry point, a strong mini and some of the most unusual flavours in the UK. Here is the full range.
Out of stockSold out
Out of stockSold out
Out of stockSold out
Out of stockSold out
Out of stockSold out
Out of stockSold out
Out of stockSold out
Out of stockSold out
Out of stockSold out
Out of stockSold out
Out of stockSold out
Out of stockSold out
No products match those filters.
Quick answer: 77 Pouches is a Danish brand with two lines in the UK. The Classic line comes in 5.2mg and 10.4mg slim tins with flavours like Cola and Vanilla, Peach and Mint and Salted Caramel. The Ghost Mini line is a 20mg extra strong mini pouch, with Ghost Mini Mango the bestseller. All tins are £4.29 for 20 pouches.
77 is one of the few brands in our nicotine pouches range that covers both ends. A 5.2mg tin is a sensible first pouch. A 20mg Ghost Mini is a serious one. The two share a name and a price but not much else, so it pays to know which you are picking up.
Who makes 77
77 Pouches is a Danish brand, made in Denmark and sold through official UK distribution. It arrived after the big Scandinavian names and carved out its own space with flavours that do not follow the usual mint and fruit pattern: Black Tea, Green Tea, Rosemary, Bergamot and Salted Caramel all sit in the range alongside the expected Cola Ice and Blueberry Ice.
The pouches are tobacco-free, white and slim in the Classic line, and smaller in the Ghost Mini line. Each tin holds 20 pouches. Every 77 tin is £4.29.
77 lines and strengths
- Classic 5.2mg. The low strength tins. Ten flavours including Fresh Mint, Ice Mint, Cola and Vanilla, Forest Fruits and Watermelon Ice. This is the beginner end of the brand.
- Classic 10.4mg. The strong band tins, and the biggest part of the range with 15 flavours. Apple Mint, Cola Ice, Grape Ice, Peach and Mint, Pink Punch and the unusual tea and caramel flavours.
- Ghost Mini 20mg. A mini pouch at extra strong level. Mango, Cola Ice and Ghost Original Mini, plus a VB Edition Mini Extra Strong.
- VB Edition. A special edition sub-line across strengths, with Arctic Berry and Arctic Mint at 5.2mg and Bergamot at 10.4mg.
The unusual 5.2mg and 10.4mg figures come from the pouch weight and the nicotine content per gram, rounded honestly rather than to a neat 5mg and 10mg. Treat them as a low and a strong tin.
77 tins we stock
A representative selection of the 29 products we list, grouped by line. All £4.29 with 20 pouches.
| Product | Strength | Band | Price |
|---|---|---|---|
| 77 Fresh Mint | 5.2mg | Low | £4.29 |
| 77 Ice Mint | 5.2mg | Low | £4.29 |
| 77 Cola and Vanilla | 5.2mg | Low | £4.29 |
| 77 Forest Fruits | 5.2mg | Low | £4.29 |
| 77 Watermelon Ice | 5.2mg | Low | £4.29 |
| 77 VB Edition Arctic Mint | 5.2mg | Low | £4.29 |
| 77 Apple Mint | 10.4mg | Strong | £4.29 |
| 77 Cola Ice | 10.4mg | Strong | £4.29 |
| 77 Blueberry Ice | 10.4mg | Strong | £4.29 |
| 77 Grape Ice | 10.4mg | Strong | £4.29 |
| 77 Peach and Mint | 10.4mg | Strong | £4.29 |
| 77 Pink Punch | 10.4mg | Strong | £4.29 |
| 77 Salted Caramel | 10.4mg | Strong | £4.29 |
| 77 Ghost Mini Mango | 20mg | Extra strong | £4.29 |
| 77 Ghost Original Mini | 20mg | Extra strong | £4.29 |
Who 77 suits
The 5.2mg Classic tins suit beginners and light users. They are mild enough for a first pouch, and the flavours are interesting enough that you will not get bored. The 10.4mg tins suit regular users who are comfortable in the strong band and want something other than mint.
Ghost Mini suits experienced users only. 20mg is more than double the 9mg ceiling we suggest for a first tin, and the mini format can fool people into thinking it is gentler than it is. The pouch is smaller. The nicotine is not.
A mini pouch is not a weaker pouch. Ghost Mini Mango at 20mg is extra strong, whatever its size. If you are new to pouches, buy the 5.2mg Classic tins.
77 compared
VELO is the closest match for the Classic line. VELO runs from 4mg to 11mg, the same territory as 77 Classic, with a more mainstream flavour list and the same £4.29 price. Pick VELO for safe mints and fruits, 77 for tea, caramel and herb flavours.
Killa is the comparison for Ghost Mini. Killa is 16.5mg in a slim pouch, a little weaker than Ghost Mini's 20mg but in a bigger format, with a far longer flavour list. If Ghost Mini is too much, Killa Mini at 16mg is the step down.
Buying 77 nicotine pouches in the UK
77 is legal to buy for adults aged 18 and over, and we verify age at checkout. Our 77 stock is genuine, through official UK distribution. Single tins are £4.29, with bundles available on the popular flavours. Order before 8:30pm and your tins are dispatched the same day. Delivery is free on orders over £20.
Several 77 flavours, including the tea and herb ones, are produced in smaller runs and sell out between shipments, so if a flavour is listed, buy it while it is there.
Frequently asked questions
Why is 77 5.2mg and not 5mg?
The strength is worked out from the nicotine per gram multiplied by the pouch weight, and 77 prints the exact result rather than rounding. 5.2mg is a low strength pouch and 10.4mg is a strong one. The decimals make no practical difference.
What is 77 Ghost Mini?
A 20mg mini pouch, the strongest thing 77 makes. Mango is the bestseller. It is for experienced users and should not be a first pouch.
What does VB Edition mean?
VB Edition is a special edition sub-range with its own flavours, Arctic Berry and Arctic Mint at 5.2mg, Bergamot at 10.4mg and a Mini Extra Strong at 20mg. The format and price are the same as the main range.
Are 77 pouches tobacco-free?
Yes. 77 pouches use plant fibre, nicotine, water and flavouring with no tobacco leaf. They are white and do not stain.
Which 77 flavour should I start with?
Fresh Mint or Cola and Vanilla at 5.2mg if you are new. Peach and Mint or Salted Caramel at 10.4mg if you already use pouches and want to see what 77 does differently.